Bally's Takes Lead in Casino Revenue
For the first time since it debuted nearly three years ago, the Borgata Hotel Casino & Spa was not Atlantic City's top-grossing casino. Bally's Atlantic City casino toppled the Borgata from the top spot last month. The Jersey Shore resort's 12 casinos generated $440. 2 million in revenue in April, up 4 percent from the same month last year, data released yesterday by the New Jersey Casino Control Commission showed. "The strong economy continues to benefit Atlantic City, coupled with good weather for the month," gambling industry analyst Andrew Zarnett of Deutsche Bank AG said yesterday. Bally's generated $59. 1 million in total revenue, up 9. 7 percent from April 2005. The Borgata finished with $58. 5 million, down 3 percent.
Trump Taj Mahal rounded out the top three with $48. 5 million, up 13. 2 percent. John Payne, who oversees Harrah's Entertainment Inc. 's four properties in Atlantic City, said April was the first month in which the company's Total Rewards customer-loyalty program was available at all of Harrah's casinos, including Bally's. "The Bally's business has grown over the last couple of months, helped by the Total Rewards program," he said. The program lets customers accumulate points at the four casinos.
May 10, 2006
Posted By Susan Torres
Staff Editor, CasinoGamblingWeb.com
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