Black Oak Casino Floor Layout Second to None
The slot machines at Black Oak Casino light up with cartoon-like images and chime with musical riffs as if they were large toys.
Yet inside are sophisticated computer systems, programmed to keep the gambler pushing the "bet credits" button.
The slot machine is a microcosm of the entire casino, a package designed to sell a unique product: Hope.
Black Oak Casino, though not the monolithic creatures found in Las Vegas or Reno, employs many of the same techniques as its larger counterparts.
Among the labyrinth of 1,013 slot machines, 24 card tables and the jewel-tone swirls of the carpet, everything is carefully placed and calculated.
The music, more than a half million dollars worth of flashing signs, cushioned chairs that cost $250 each, themed slot machines, they all seek to draw the customers in and keep them there.
The shortest slot machines are set in front of the casino's front doors, with taller islands in the center. It's so gamblers can scan the entire floor when they enter, making it easier for them to find their favorite machine.
It's one of several design schemes casinos use. Others set slots in a maze to bewilder gamblers into staying, while some create an intimate feel, to lure gamblers to a cozy retreat.
June 24, 2006
Posted By Nancy Lenz
Staff Editor, CasinoGamblingWeb.com
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