Casinos Moving To Reward Programs For Frequent Gamblers

Back in the days when Atlantic City and Las Vegas were the only options for gamblers in the United States, it was common for people who spend large sums of money to be compensated. Usually, those comps included free food and hotel rooms.

In today's casino gambling, a much more sophisticated system is being used for comps. The system is ever evolving, and the gifts given are of higher quality.

Once again Atlantic City and Las Vegas is leading the charge, but smaller casinos in other areas of the country are catching on. No longer are just rooms and food acceptable to today's gamblers.

People want to feel like they are receiving something for their money, even when they lose. Many casinos recognize this and have now gone to reward programs that actually have catalogs, with pages and pages of items to chose from.

A player accumulates points based on the amount of money they spend in a casino on the slot machines. Those points are kept track of on a card. When the player accumulates enough points for the item they want, they simply cash in their points.

The system runs similar to that of a frequent flyer program, except in this case, points are awarded on the amount of money spent in a particular casino. The Seminole Indians, and other casino operators that have several casinos in an area, have gamblers accumulating points at any of their locations.

The prizes range from small, to extremely big, say a vacation for two. The prizes are awarded based on how many points a player has. The higher the point total, the larger the prize.

With the economy in a tailspin, casinos are providing just a bit of relief for customers who spend their money at their facilities.

May 3, 2008
Posted By Terry Goodwin
Staff Editor, CasinoGamblingWeb.com
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