Cirque du Soleil Arrives Permanently In Macau Casino
For years now, Macau has been trying to catch up to Las Vegas in terms of being the gambling capitol of the world. Recently, Macau passed Sin City in revenue numbers from their casinos.
Now, Macau is ready to try and duplicate the success that some of the entertainment has brought Las Vegas casinos. The Venetian Macao brings the first permanent Cirque du Soleil show to Asia.
The show "Zaia" is highlighted by an astronaut riding a bicycle in the air. Various other aerial performances also take place on an eighty foot high stage. The show is the story of a girl's journey through space.
Macau is now moving into the next stage of casino gambling. They are aware that to draw more diverse customers, they must be able to compete with Las Vegas in terms of entertainment. After all, even gamblers like a variety of options when they travel.
While many of the casinos in Macau are operated by the same companies that hold casinos in Las Vegas, it was not until now that the companies have began to incorporate the entertainment side of the casinos.
They insist it was their plan all along. "Entertainment was a very key part of our strategy," said Brad Stone, Executive Vice President at Las Vegas Sands Corp.. The group runs the Venetian Macau, as well as Sands Macau.
May 30, 2008
Posted By Tom Jones
Staff Editor, CasinoGamblingWeb.com
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