Gambling Definitely Becoming More Popular with Affluent
If you are an affluent "trendsetter" who is financially responsible, then you just might be a gambler, according to a survey released last week by Harrah's Entertainment Inc.
The latest survey by the world's largest casino company used interviews of 2,000 adults and a survey questionnaire of 57,000 people last year to profile a typical American gambler.
It found the median household income of those who gambled in the previous 12 months was $56,663, compared with $48,997 for the U.S. population 21 and older. Some 31 percent of those who earned more than $95,000 a year gambled, compared with 20 percent of those who made less than $35,000.
More gamblers, or 79 percent, had a computer at home than nongamblers, at 65 percent.
Some 71 percent of gamblers owned a DVD player, while 59 percent of non-gamblers did, it said. Some 21 percent of gamblers also said they were likely to be the first to try new restaurants, versus 12 percent of nongamblers, according to the survey, which is a follow-up to one conducted in 2004.
"We discovered that they are often asked by friends and neighbors for advice on food, travel, new technology, even home decorating and automotive choices," Harrah's chief executive Gary Loveman said in a statement.
"Just as gamblers like to try new activities, they also tend to be the first to buy new products, and to tell their families and friends about the experience," he said.
Observers said the casino company was trying to show that gamblers were innovators who would get others to visit casinos.
June 25, 2006
Posted By Susan Torres
Staff Editor, CasinoGamblingWeb.com
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