Hollywood Casino in Pennsylvania Accidentally Gives Away $29M
A flyer that was only intended to be sent to 1,000 of Hollywood Casino's most prolific gamblers was accidentally sent to 55,000 patrons. The flyer offered players $500 in free slot machine plays and a $14 free buffet ticket.
If all the recipients who received the flyer choose to take full advantage of its offers Hollywood Casino, owned and run by Penn National Gaming, would give away more than $29,000,000.
The flyer offered players $100 per week for the full month of December, a total of 5 weeks, as well as two free trips to the casino's buffet. Penn National Gaming spokesman Eric Schippers said they will not allow players to take full advantage of the flyer since it was mistakenly sent out to so many people, but they said they will honor one $100 free play if redeemed before Christmas, as well they will honor the two free trips to the buffet.
It is not known yet if the gaming commission will force Hollywood Casino to honor the flyer, and it is also not known if players will be understanding or furious with the casino.
Penn National Gaming said they will honor the flyer to players who are obviously adamant about the casino doing so.
In the meantime, although Hollywood Casino may have made a huge mistake that could cost them dearly, they are receiving tons of press and Penn may just chalk this one up to a very expensive form of very good marketing.
December 1, 2008
Posted By Terry Goodwin
Staff Editor, CasinoGamblingWeb.com
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