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Is Atlantic City Gambling Industry Ready For Don Marrandino?

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Don Marrandino has made his mark in Las Vegas with his high profile and his knack for the unexpected. Now, Marrandino is bringing his act to the East Coast in the hopes of reviving the Atlantic City casino gambling industry.

Atlantic City is in dire need of a game changer, someone who can come in and jolt the industry. Marrandino has no problem being that face of that revival. He has changed the way Las Vegas casinos operates, and now Harrah's is hoping that his success carries over to the East Coast.

During his time in Las Vegas, Marrandino has made key friendships with some of the biggest names in the music and entertainment industry. He has opened bars with the likes of Toby Keith, and has been closely linked to former Van Halen front-man Sammy Hagar.

Marrandino's brash approach to his work is the type of energy that Atlantic City is desperately seeking. The casinos in AC have seen declining revenue for the past year and a half and with competition growing, there is a need for a quick turnaround.

Experts believe that it will take at least until 2011 before the industry can fully recover from the economic collapse, but Harrah's is gambling on the idea that Marrandino can help expedite that process.

Harrah's owns four casinos in Atlantic City. Marrandino will be in charge of Harrah's, Bally's Caesars, and Showboat. He will also be responsible for Harrah's Chester in Pennsylvania. Lawmakers in Pennsylvania are currently working on legislation that would legalize table games in the state's casinos.

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