Is Las Vegas Only For Adults?

It's the thick of summer in Las Vegas, which means pool parties amid bikini-clad servers, afternoon boozing at extended happy hours and free kiddie movies and video games at the Four Seasons?

Bucking the Sin City image, the upscale, nongaming hotel has entered its fourth year of a family promotion that includes reduced rates for kids staying in a separate room and a package of perks to keep the young 'uns happy while Mom and Dad gamble.

Other Strip operators say they're not interested in luring families and won't be offering similar deals anytime soon.

"We are operating an entertainment business that is oriented toward adults," Harrah's Entertainment spokesman David Strow said. "We're pretty adamant about that."

The Four Seasons is attached to Mandalay Bay but doesn't have its own casino. The hotel has a following among business travelers who bring their families along on business trips that carry over into long weekends. The chain is known for being family-friendly year-round, greeting the little ones with M&Ms and other gifts.

Family bookings are already ahead of last year, roping in new customers with regulars, Director of Marketing Kathy Van Vechten said.

"We indoctrinate the little people early," she said.

July 10, 2006
Posted By Larry Rutherford
Staff Editor, CasinoGamblingWeb.com    Previous Page | Internet Gambling | Top Online Casinos | Submit News!

Gulf Coast Casinos Spreading New Wave of Gambling Excitement
Casino Development in Detroit Boosting Local Economy
Harrah's Metropolis Casino Expansion Includes Luxury Hotel
New Jersey Budget Crisis Officially Over, Casinos Back Up
Indian Tribe Gets Approval For Resort Hotel