Milwaukee Brewers Sell Out To Casino Gambling Sponsorship

The NFL for years has put up a public front that says they are against gambling on their sport. Their actions, however, suggest they know the importance that gambling plays in their popularity.

In Major League Baseball, although they have no need to, plays second fiddle to football when it comes to innovation. They do, however, mirror the stance that the NFL takes publicly on gambling.

That background makes it hard to comprehend then, that the Milwaukee Brewers would be allowed to do what they did this week. The Brewers have secured a sponsorship deal with the Potawatomi Bingo Casino.

The sponsorship deal comes complete with signs around the stadium, television ads, and even the Potawatomi name on most Brewers tickets for the 2009 season. It is an unprecedented move for the team, which has never had a presenting sponsor.

"They will pretty much be involved in every sponsorship element that we offer. The average fan will see and hear (Potawatomi's) name a lot at Miller Park,' said Brewers Executive Vice President of Business Operations, Rick Schlesinger.

An interesting element to the sponsorship is both the team and the casino are promoting the deal as a partnership between two top entertainment options in Milwaukee.

The entertainment value of gambling is something that sports leagues rarely cite when speaking on the issue. While the league looks down upon casinos and gambling, it appears that more and more teams are giving in to the high amounts of money that can be generated by having casinos sponsor them.

January 8, 2009
Posted By April Gardner
Staff Editor, CasinoGamblingWeb.com
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