Survey Shows Casino Gamblers Tend to be More Affluent
A new national survey demonstrates Americans' enthusiasm for casino gambling and their desire to experience a broad array of entertainment choices offered by gambling venues in states throughout the country.
On average, gamblers averaged just over six casino visits a year, the study found.
Casino visitation was highest among adults with household incomes in excess of $95,000, who represented approximately 31 percent of all casino players in 2005. Residents in the West census region were most likely to include casino gambling in their leisure activities (33 percent of total gamblers), although participation rates among citizens in the North Central (27 percent) and North East (28 percent) regions were not far behind.
"Since the Harrah's Survey was first published in 1993, we've learned that casino gamblers lead an active lifestyle, enjoy a wide variety of experiences, are fiscally responsible and are more prepared for the future," said Gary Loveman, chairman, chief executive officer and president of Harrah's. "Gamblers' broad experiences lead them to be early adopters and potential influencers as they share their opinions and recommendations on a variety of subjects with friends and relatives."
June 23, 2006
Posted By James Stevenson
Staff Editor, CasinoGamblingWeb.com
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