New Jersey Lottery May Turn To Corporate Stores For Ticket Sales

States are constantly trying to come up with marketing schemes that will help in sales of the state lottery. New Jersey is toying with an idea that would bring lottery sales into corporate stores.

Target and Home Depot have the clientele that the New Jersey state lottery is looking for. A new plan has been unveiled by State Senate President Richard Codey that would bring the lottery into these big corporate stores.

The plan calls for not only the sale of lottery tickets in big stores, but also allows for people to play using their cell phones. Clearly, the state is making an effort to increase lottery revenue.

"I don't think it's going to have major budgetary impact. It might help us keep parks open, but we're not talking about a significant shift in dollars that's going to change the context of the 2008-2009 budget," said Governor Jon Corzine.

The problem with the new plan will be the opposition from stores that already sell the lottery tickets. Most of them are smaller stores, that would have a hard time competing for sales with these big time corporate stores.

The lottery is just one way that the state is trying to increase revenue. In the tough economic times that the country now faces, any source of extra income will be welcomed.

April 9, 2008
Posted By Tom Jones
Staff Editor, CasinoGamblingWeb.com
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