New Red Sox Lottery Scratch Off Produces $1 Million Winner

What better way for a state to sell lottery gambling tickets than to associate the most popular team in the state with it. That is precisely what the Massachusetts state lottery has done.

The Boston Red Sox are coming off a season in which they were the best team in baseball. The state lottery has taken full advantage of that opportunity. They have released a Red Sox instant lottery game.

The game was released on the day of the Sox home opener. Already, one of the million dollar prizes has been won. Ken Swords bought one of the twenty dollar scratch offs, and became a millionaire.

He bought the ticket in memory of his nephew Evan who was a big Red Sox fan. Evan passed away from cancer recently. Swords is a pipe fitter from Chicopee.

Only twenty of the $1 million prizes exists. The grand prize for the scratch tickets is $10 million. Red Sox tickets, memorabilia, and road trips are also offered as prizes for the game.

The lottery claims to have sold $4 million worth of tickets so far. The scratch tickets only went on sale Tuesday. The marketing strategy apparently paid off for the state lottery.

April 11, 2008
Posted By Larry Rutherford
Staff Editor, CasinoGamblingWeb.com
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