Resorts Casino In Atlantic City Gets New Mohegan Ownership
Resorts Atlantic City has spent the past two years re-branding itself after Dennis Gomes, a casino guru, took control of the facility in 2010. Earlier this year, Gomes passed away, and this week it was announced that the Mohegan Tribe will now have a controlling interest in the oldest casino in Atlantic City.
Resorts was transformed under Gomes into a casino that had a 1920's theme. The waitresses all are now clad in 20's attire, and the casino has remembrances all across the gaming hall about the era. Boardwalk Empire, the hit series on HBO, was the inspiration for the theme change.
When Gomes passed away, it left the door open for new investors to come and and seize control. Gomes' son had been helping run the casinos since his father's death, but that task will now fall on the Mohegan's, one of the most successful casino operators on the East Coast.
The Mohegan Tribe has a casino resort in Connecticut, and they are also in talks to gain control of a casino in Massachusetts. The Northeast has become a hotbed for gaming in recent years, with Massachusetts lawmakers only approving casino resorts this year.
"The timing is right," said Mohegan Tribal Gaming Authority CEO Mitchell Etess, when asked about his companies move into Atlantic City. "We have long looked at the Atlantic City market as an excellent opportunity."
Atlantic City casinos have been struggling since the 2008 economic recession. The casinos have tried various plans to re-energize business, but have been unsuccessful up until this point. Revel, the newest casino in AC, was being counted on for its cutting edge design to bring customers back to New Jersey, but the expectations have not been met.
The Mohegan tribe will control the resort, and will implement some of the structure that has helped the Mohegan Sun become one of the top casinos on the East Coast. A couple of years ago, Mohegan Sun partnered with Foxwoods on an ad campaign up the New Jersey turnpike. The campaign attempted to persuade gamblers to head to Connecticut instead of Atlantic City to play slots and other casino games. With the acquisition of Resorts, Mohegan will now be pushing those same gamblers back to Atlantic City.