Sports And Gambling Mix With Liberty And Foxwoods Advertising Deal

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Sports leagues in the US have long tried to distance themselves from gambling, but in recent years the bond between gambling companies and sports leagues has grown stronger. This past week, another sports team turned to the advertising dollars generated from gambling.

The WNBA's New York Liberty agreed to a sponsorship deal with Foxwoods Resort Casino that will have the casinos logo on the teams jerseys. It is an advertising tool that has been used by soccer clubs for years.

Outside the US, it is common for gambling companies to sponsor soccer teams. In some cases, it is even online sports betting companies doing the sponsoring. The trend of having gambling and sports come together in the US began last year in the NFL.

NFL owners voted in favor of allowing individual teams to partner with local lotteries for team logo gambling scratch-off tickets. The Washington Redskins and New York Giants, two of the oldest organizations, almost immediately struck deals with the New Jersey and Maryland lotteries.

"In the coming years, we are going to see more and more of these type of deals that the Liberty signed," said Gaming Analyst Steve Schwartz. "With major corporate sponsors pulling out of deals because of the economy, the one industry that is growing rapidly is the casino industry, so it makes sense that teams are targeting casinos for advertising funding."

Foxwoods' decision to sponsor the Liberty may pay off quickly for the casino. The Liberty played the Connecticut Sun on Friday at the Mohegan Sun arena. Mohegan Sun is the principal rival of Foxwoods in Connecticut.

Although the two casinos are rivals, they both understand the importance of clientele from the New York/New jersey area. Last summer, Foxwoods and Mohegan Sun partnered on a billboard campaign along the New Jersey Turnpike that persuaded travelers to come to Connecticut to do their casino gambling.

June 6, 2010
Posted By April Gardner
Staff Editor, CasinoGamblingWeb.com
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