Top Marketing Firms Partner Up on Hotel/Casino Promotions
Smart SMS Corporation, a publicitity firm specializing in mobile marketing campaigns, has formed a partnership with Subculture Interactive to create an interactive Flash promotion tool for hotels and casinos.
The 2 companies are creating a new software platform, which will be offered to hotels and casinos, allowing them to send promotions to their best clientale via a Flash game on the web. The idea is to stay in touch with top customers and provide them with exciting ways to receive points and discounts at hotels and casinos.
Hotels and casinos can customize promotions through a free slot machine style game. Players can "spin-to-win" points that translate into complimentary rooms, food and beverage discounts, show tickets and many more. The points earned carry no cash value and are redeemable at the designated hotel or casino.
According to CEO Christian Burkeholder, "We look forward to presenting this ground-breaking technology to the hotels and casinos. Our solution will help increase occupancy rates and encourage repeat visitors".
The product uses patent-pending HotFlash(R) technology that allows non-technical employees to develop rich media campaigns through its easy-to-use product configurator.
September 25, 2006
Posted By Susan Torres
Staff Editor, CasinoGamblingWeb.com
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