Casino Gambling Web, Ltd.
Play Free Casino Games Now!
The Top Online Casino Gambling News Reporting Site Since 2002!

Tropicana Casino Gambles Reputation Can Be Restored

Play at Golden Casino

Last year the Tropicana Casino and Resort in Atlantic City plunged into the abyss; now the giant hotel is stuggling to emerge back into the light with newfound effort and enthusiasm. After the purchase of the Tropicana by Columbia Sussex, the casino was so poorly run, the New Jersey Casino Control Comission revoked the property's license. Over 900 employees had been dismissed in cost-cutting manuvers, angering unions and leaving conditions too ragged for the state not to step in.

Now the casino has a plan to reestablish itself among Atlantic City's elite. While the property is in under trustee control and will be sold in the next few months, president Mark Giannantonio is not waiting for the sale to improve conditions and attempt to to draw back lost customers.

Twenty slot attendants have already been rehired, and another 150 employees are expected to be placed back on the payroll in departments throughout the hotel. Gambling comps, cashbacks, and promotional packages are being increased and expanded, even as much of Atlantic City is tightening the belt in response to an off year.

The goal of Giannantonio and trustee Gary Stein is to have the casino in tip-top shape for the next owner. "We are very pleased with the way the management team is handling things," Stein said. "I'm confident the casino will be in the best shape it can possibly be for a new buyer."

The casino is also starting a $1 million advertising campaign, featuring television commercials throughout New York and Philadelphia, using the concept "Experience the Difference". The comercials emphasize the new attention to cleanliness and service the hotel is giving, and the $30 million renovations to the south tower and casino floor.

The Tropicana is the state's largest hotel at 2129 rooms, and a legendary property in the gambling industry. It would be a wonderful thing if Tropicana could restore some luster to its tarnished image, even as it awaits new ownership and guidance.

Terms & Conditions | Gambling Problems | © 2002 - 2021 Casino Gambling Web, Ltd.