Valley View Casino Planning Free Rooms Free Stays For All Guests

The Valley View Casino Hotel has not even been built yet, and there is already a buzz around the establishment. The casino is going old school with its choices, one of which will be to comp every room it has available.

If you are looking to visit the Valley View Casino Hotel once it is built, the only way to get a room inside the hotel will be to spend a lot of money.

Not money on the room, but money in the casino. The casino is putting in place a plan that will not allow for anyone to pay for a room. In order to stay at the hotel, you must be a high roller.

All of the hotel rooms will be comped. That is an idea that originated in Las Vegas, but usually only a percentage of the rooms in Nevada casinos are comped. Valley View is pledging to comp them all.

"It's just the most efficient way to do business because, at the end of the day, we're a casino that has a hotel, not a hotel with a casino," said Joe Navarro, the head of the San Pasqual Tribe that is building the casino.

The hope is that the lure of keeping people overnight will allow them more time to stay in the casino and lose their money. While Las Vegas has routinely done this for their high rollers, no casino has ever pushed the envelope as far as to comp all of their rooms.

The casino is to be located in an area where it is difficult to drive at night, adding to the lure of having people stay the night.

"They'd be more profitable if they could get people to spend the night. Driving around those roads isn't necessarily the thing you'd want to do after midnight," David Schwartz, Director of the Center for Gaming Research at the University of Nevada Las Vegas.

February 26, 2008
Posted By Larry Rutherford
Staff Editor, CasinoGamblingWeb.com
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