New Gambling Ads are Aimed at Women in their 30's
The gambling industry is focusing on new markets with a poker tour for kids and bookies taking bets on the sex of Britney Spears's next child. Kids can learn the fundamentals of Texas Hold'em at a two-day event planned for June in Vancouver, and organizers claim math and communications skills are beneficial byproducts. "We're busy trying to keep up with the amount of inquiries," says Larry Klatt, a spokesman for Nevada North's Kids Poker Tour, who is based in Vancouver. Meanwhile, the number of women betting on celebrity and pop culture events is spiking, say marketers in Vancouver's tony Yaletown neighbourhood.
"We've got a whole team dedicated to going through the newspapers and doing their research on pop culture wagers," says Mike Foreman, marketing director of betUS. com. Women betting on things like the reaction of Catholics to the Da Vinci Code movie is still a novelty in Canada, says Nigel Turner, a researcher with the Centre for Addiction and Mental Health in Toronto.
May 10, 2006
Posted By Terry Goodwin
Staff Editor, CasinoGamblingWeb.com
Previous Page | Internet Gambling | Top Online Casinos | Submit News!