Bingo Gambling Ad Pulled By The Advertising Standards Authority

Spacebar Media was trying to create a gambling advertisement that strayed away from the racy ones that have been used by other companies. It turns out even when trying to stay within the law, they broke it.

The Advertising Standards Authority on Wednesday cracked its whip and banned a national press ad for Wink Bingo. They claim that the ad was inappropriate and could not be used.

"We acknowledged that the intention of the ad was to portray a real-life situation in a humorous way, but considered that the ad nonetheless showed a health care professional ignoring a woman giving birth in order to play bingo online," said the ASA.

The ad pictures a woman celebrating her win standing next to a trolley. In the ad she is holding surgical equipment and a laptop that had the words 'Wink Bingo Winner' on the screen. In the background was a woman lying in bed under a sign that read 'Maternity Unit'.

The implication was that the woman was neglecting her duties to deliver the baby because she had won the jackpot. The catchphrase to the ad was, "Find the appropriate moment".

In order for the ad to be run anymore after today's ruling, it will have to be reworked to fit within the ASA guidelines.

August 20, 2008
Posted By Tom Jones
Staff Editor, CasinoGamblingWeb.com
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