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Facebook Changes Online Gambling Advertising Rules

Facebook has become the largest and most successful social media site in the world. Although Twitter provides users with the opportunity to get in quick hits regarding their current status, Facebook has become a place where advertisers covet space to promote their product.

Recently, Facebook has started to clamp down on different forms of advertising. This week, Facebook again revamped their system and procedures, allowing some forms of advertising that had previously been banned. Online gambling is one of those areas addressed in the most recent update.

Facebook will now allow promotion of lotteries, online casinos, poker, bingo, and sports books, in jurisdictions where the form of gambling is legal. That means that Facebook users in the UK will see an increased amount of ads for the dozens of online gambling sites that are licensed.

One site that will be prohibited from advertising on Facebook will be Full Tilt Poker. The company recently lost their gaming license in Alderney after falling behind on payments. The online poker site also has closed its doors to customers since Black Friday in the US, when executives for the site were indicted. Other online poker sites, including PokerStars, will be allowed to advertise on Facebook.

The minimum any company can spend if they want to advertise on Facebook is $30,000 a month. That is a $360,000 commitment each year they wish to promote their service on the popular social network. Facebook has millions of users, and even at the extraordinarily high prices, advertisers are expected to dish out the cash.

One of the clarifications that Facebook has made regarding their online gambling advertising, is the company can only promote their product outside the US. The US has online gambling prohibition in place, and Facebook is ensuring they are not promoting something that the government deems illegal.

The Internet gambling laws in the US could change in the coming months with many lawmakers pushing a bill that would regulate online poker. If online poker became regulated in the country, Facebook would likely change their advertising policies once again to allow companies to promote their online poker sites to US citizens.

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