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Mfuse And Probability Sign A Major Mobile Gaming Deal

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First it was Internet gambling that swept across the world. Now, it appears as though the mobile gaming market will be the next to take off. An already growing industry grew even larger with the announcement of a deal between two technology companies.

Probability has struck a deal with Mfuse to ensure that mobile games that are being developed will be delivered to hundreds of thousands of gamblers across the world. Mfuse is backed by the founder of Sportingbet, Mark Blandford.

"The sports betting market is growing very rapidly and shows no signs of stopping," said Chief Executive of Mfuse, Marcus Wareham, "As a result, we know the appetite is there for mobile gaming products. Opening up our platform allows us to rapidly deploy already successful mobile content to a huge client base."

Probability has been fast at work lately inking deals to develop new mobile games. They have recently signed a deal with Fremantle, a television production company, to develop games based on the popular television shows The Price is right and X Factor.

According to, Juniper Research has estimated that by the year 2011, the global mobile gaming industry will take over $16 billion in bets. That includes many different variations of gambling from lotteries to casinos.

Mfuse believes their recent deal places them in a position to prosper greatly in the future. They are excited about the possibilities in the gaming market.

"The partnership with Probability provides us with a strong base from which to start due to their large portfolio of original and branded content," said Wareham.

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