New Reports Show Internet Gambling Traffic Soared in October
Last week a 50% drop in casino gambling web traffic was reported by the Neilsen/NetRatings, this week ScanSafe released findings that reveal a 40% increase in US based requests for gambling-related web pages.
The ScanSafe is a much better estimator of actual traffic because unlike the Nielsen/NetRatings they track traffic from much more than a small sampling of websites. The ScanSafe Global Threat Report is based on real-time analysis of more than five billion Web requests and more than 10 million Web threats processed by the company in October and is the largest analysis of Web security threats based on real-world traffic.
"Given the recent U.S. legislation, we had anticipated a drop in visits to gambling sites," said Dan Nadir, vice president, product strategy, ScanSafe. "However, we actually saw an increase in Web requests from the U.S. for online gambling sites."
The US passing of the UIGEA may have actually caused a spike in traffic because of the curiosity it raised in gamblers and non-gamblers across the world to see what was going on at their favorite site as a result of the new law. That, coupled with the United States baseball World Series, were main reasons for the spike in traffic.
"Some of the Web requests were related to betting on the World Series in October," Nadir added. "This could have been compounded by gamblers looking to register with alternative providers before further regulations clarifying the Act are put into place."
November 16, 2006
Posted By Terry Goodwin
Staff Editor, CasinoGamblingWeb.com
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