NewBodog.com Overcoming Bodog's Loss of Old Bodog.com URL
Last month, in a stunning court decision to most of us in the industry, a Nevada judge stripped Bodog Sportsbook and Casino of their domain name (www.bodog.com) in a patent-infringement suit. Bodog, which was founded in 1994 and has Head Offices in Antigua, quickly ported over operations to a new URL, newbodog.com.
Many industry insiders predicted a devastating blow to Bodog's search engine rankings and Google backlink power, however, the company has rebounded strongly and most of the links and SEO power has been transferred to the new domain newbodog.com. Casino, sportsbook, and poker affiliates across the internet have been actively replacing their links and taking great steps to ensure their visitors land on the new Bodog.
"Other than the new domain name, it's business as usual for us at NewBodog.com, as well as for our players", said Bodog founder Calvin Ayre. He went on to say, "Bottom line: you can play at Bodog right now. Rest assured, everything will be exactly the same as what you are used to."
Bodog was unable to server customers for approximately 24-48 hours while the new domain name changes propagated across the internet. Domain propagation occurs when domain name servers (DNS) on the Internet update their records (DNS tables) to reflect any changes to domain names and IP addresses. The complete process usually takes between 12 and 48 hours.
With their new domain (www.newbodog.com) running smoothly more than two weeks now and having pulled off an SEO miracle by transferring thousands of links in a very short period of time, Bodog seems unphased by the change and poised to remain a leader in their industry.
September 12, 2007
Posted By Susan Torres
Staff Editor, CasinoGamblingWeb.com
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