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Online Casino Partnership Bonuses Asian Affiliates

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Online casino investors are hopeful a new deal between Playtech and PartyGaming will fuel a revitalization of revenues in the gambling industry. The contract between the two online gambling giants targets the Asian market, a new hot bed for internet gambling.

Ever since the US outlined and implemented new laws that essentially banned online casino gaming in 2006, the two companies are looking abroad in Asia for new growth opportunities, most notably as Playtech launched online Mahjong and Pachinko there recently.

Company officials at Playtech were quoted today admitting they had struck a 4-year deal with PartyGaming to power gaming Web sites that PartyGaming has agreed to buy from Empire Online and Intercontinental Online Casinos.

The Web sites that are being acquired by PartyGaming include Club Dice Dasino.com, Enter Casino.com, Fair Poker.com, Magic Box Casino.com, Miss Bingo.com, and Noble Poker.com.

"There are very high margins at stake because of the enormous synergies between the 2 companies," said Avigur Zmora, CEO and Chief Operating Officer of Playtech Limited.

He also mentioned that Playtech would benefit from enhanced synergy of online casino games to players using PartyGaming's new software.

"Cross-selling will be significant," he said, adding that generally, roughly 10 to 30% of casino players would usually cross between linked sites.

The CEO of Playtech also said there were additional possibilities available for acquisitions in the online gambling sector. More information should be available on this story tomorrow afternoon as each company is expected to hold a press conference explaining their intentions for 2007.

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