William Hill Bingo Gambling Ad Ruled Inappropriate
The UK has been working hard to ensure that the highest standards are met when it comes to advertising for online gambling. Their watchdog group has found another ad that they deemed inappropriate, and have banned it from airing.
William Hill put together what they felt was a clever marketing ad. They show a lady hurrying her husband off to work, then running upstairs to play bingo online. The ad has now been banned by the watchdog group.
Clearcast originally let the ad go after hearing William Hill's reasons for the ad. They claimed that the ad was supposed to be humerous.
The ASA disagreed, however, and has banned the William Hill ad. The ASA says that the ad was not humorous, and that it depicted what could lead to emotional harm. They also said that it could lead to financial and social harm.
So far, most of the ads that have been reviewed have been accepted since the new laws have gone into effect. Only one percent, according to the ASA, have been deemed inappropriate.
Seven ads have been pulled for being in violation of the advertising code. William Hill was only the second television campaign that has been investigated by the ASA.
May 28, 2008
Posted By Terry Goodwin
Staff Editor, CasinoGamblingWeb.com
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