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Zynga Gives Strongest Endorsement Yet For Online Gambling

Zynga has produced some of the most popular games for Facebook users, and the company now has an eye on an even larger market. With the laws clarified in the US to allow online gambling, Zynga announced today that they are seeking partners to enter the Internet gambling world.

The game developer became popular with its FarmVille and Zynga Poker games. The games are played by millions of players, and the company has developed a plan to make money by offering additional game aides to help players get farther in the games. In FarmVille, players can purchase credits that can be used to buy certain equipment or land within the game. Although the game is free, Zynga has found a way to corner the market while still creating revenue streams.

In recent years, however, Zynga has seen their revenue drop from these games, causing the company to search for different ways to bring in new revenue. The timing could not have been better for Zynga to be expanding into online gambling, with the Department of Justice issuing an opinion late last year declaring online casinos to be legal.

"We build games and experiences that our players want and love," said Zynga, in a statement. "Zynga Poker is the world's largest online poker game with more than seven million people playing every day and over 30 million each month. We know from listening to our players that there's an interest in the real money gambling market. We're in active conversations with potential partners to better understand and explore this new opportunity."

Which company takes the chance on partnering with Zynga is unknown, but the group likely will come from outside the US. Current laws in the US do not have regulations in place for online gambling outside of a few states. Many European countries regulate Internet gambling, and companies based in European countries would have the advantage of already holding online gaming licenses.

Other popular games made famous by Zynga are Cafe World, Mafia Wars, and the ever-growing Words With Friends. The additional customers, however, have not translated into increased profits for Zynga, leading to the companies desire to expand into a billion dollar online gambling industry.

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