Casino Stacks the Deck on Celebrity Poker Show
Poker, it seems, is the new rock and roll, making fortunes for online entrepreneurs and slowly filling up the late-night schedules of youth-focused TV channels. While much of the drive and publicity around the game has been driven by online gambling brands, this case study shows just how effectively casinos can benefit from the new card sharks. Star City in Sydney wanted to let people know about its new venue and get younger players to walk through the doors.
It worked with MediaCom to come up with a TV property that not only brought the game into people's homes but also directly benefited Star City. The solution was "Joker Poker," using comedians to appeal to a younger audience and late time slot on Network Ten on Saturday nights. The comedians' winnings would be donated to charity. The show was filmed at Star City, allowing the venue to showcase its high-roller rooms as well as demystifying the game.
The live audience and celebrity participants added an extra level of buzz to the solution. The show reached an average audience of more than 730,000 people each week, raised $100,000 for good causes.
June 16, 2006
Posted By Guy Akers
Staff Editor, CasinoGamblingWeb.com
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