Miller Beer Extends Poker World Series Sponsorship
Under the deal, the ESPN broadcast will feature a "Milwaukee's Best Light Pocket Cam," which will show ESPN viewers players' cards, the "Milwaukee's Best Light Beer Garden," next to the official poker room and a new mark featuring the poker game and beer's logos on the events cards and chips, beginning in 2007.
"This milestone deal with Harrah's and the world's pre-eminent poker series gives our brand a terrific association with a sport which is very important to our core consumers," said Paul Verdu, marketing director for Milwaukee's Best Light.
June 10, 2006
Posted By Guy Akers
Staff Editor, CasinoGamblingWeb.com
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