New Playboy Internet Casino to Use CryptoLogic Software
The agreement, made between CryptoLogic's wholly-owned subsidiary, WagerLogic Limited, and Oceana Caribe Licensing NV, paves the way for a Playboy-branded Internet casino powered by CryptoLogic's award-winning casino software. WagerLogic will also provide a full range of services of e-cash management, marketing support and customer support services. The site will receive prominent placement in Playboy's international printed, online and media outlets.
The agreement also enables unique, "money can't buy" promotions for players, including Playboy merchandise, invitations to Playboy-hosted events and trips to the legendary Playboy mansion. Any online poker site launched under the Playboy name during the term of the contract will also make exclusive use of CryptoLogic software. "With Playboy, CryptoLogic adds one of the most famous names in entertainment to its elite list of blue-chip Internet gaming brands," said Lewis Rose, CryptoLogic's President and CEO. "It's a winning combination that met our strict criteria: a recognized brand, established user base, and global marketing strength - paired with CryptoLogic's unparalleled casino software. It's also an exciting opportunity to strengthen CryptoLogic's leadership in the multi-billion-dollar Internet casino industry.
"In keeping with CryptoLogic's strategy of geographic diversification, Playboy plans to market the site in markets around the world, excluding the United States. Playboy operates a growing international business, with 21 localized international editions of Playboy magazine, wireless content available in over 30 countries and 25,000 retail outlets carrying Playboy-branded products around the world.
May 9, 2006
Posted By Kevin Uhls
Staff Editor, CasinoGamblingWeb.com
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