US Taking Aim at Online Gambling Advertising
The United States is taking aim at internet casino ads as tensions build in a high-profile trade fight over the country's largely toothless online gambling ban. Although many website operators insist internet gambling ads are legal, a recent crack down by U. S. authorities has led some website operators to disgorge online casino advertising revenues and spurred others to rethink their advertising policies, jeopardizing millions of dollars in revenues.
Shawn Riley, whose Amateur Poker League draws 2.5 million visitors a month, figures his Wichita, Kansas, business has passed up seven figures in revenue by refusing to run ads or affiliate links for gambling sites. "I would really like the money but I have to avoid the headaches," he said. "I feel like I'm doing 55 down the highway and everybody else is doing 80.
"Because gambling operations are based in foreign countries such as Antigua and Costa Rica, and individual gamblers have extremely low odds of being prosecuted, websites and media organizations that sell gambling ads are being caught in the middle.
May 24, 2006
Posted By Jill Squires
Staff Editor, CasinoGamblingWeb.com
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