PartyGaming Purchases Gamebookers From Trident Gaming
Online gambing company, PartyGaming PLC said it has bought Gamebookers, an online sports wagering business, from Trident Gaming PLC. The acquisition is expected to be earnings enhancing for PartyGaming in the current financial year, the company said in a statement.
The acquisition of Gamebookers is an important step forward in diversifying PartyGaming's business from both a product and geographic perspective. Sports betting will be a valuable addition to the integrated gaming platform, which would expect to provide excellent cross-selling opportunities for the expanding base of customers outside the US.
Established in '99, Gamebookers offers online sports betting in 12 languages and has more than 250,000 registered customers in 140 countries and 53,318 active customers. It does not accept bets from customers based in the US.
Gamebookers' sports betting activities currently operate under an Antiguan gaming license and the majority of the operations, risk management and customer services are run by a cost-effective in-house processing centre in Bulgaria.
August 3, 2006
Posted By Bob Hartman
Staff Editor, CasinoGamblingWeb.com
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