Quarter of a Million Go Online to Bet on England Victory
Nielsen//NetRatings said sports and gambling websites experienced a 40% increase in traffic yesterday, with a total of 885,000 unique users while 230,000 went online to get news, comment and gamble during the game.
The BBC's sports homepage, was again the most popular sports website during the day, with 449,000 unique visitors, followed by football websites firm Premium TV with 123,000 and Sky Sports on 88,000.
William Hill overtook Ladbrokes as the most popular sports betting website, reporting 54,000 unique visitors. Ladbroke's was bumped out of the top 10 most visited websites, but Nielsen//NetRatings suggested that online betting is more feasible for punters during the week than making a trip to the bookies.
Bet365 proved to be the "stickiest" website, with users spending an average 29-minutes online, far higher than the average eight minutes spent on the sports websites in the top 10.
Nielsen//NetRatings said the results indicated that online gambling was becoming a bigger time-consumer than reading the pre-match build-up.
June 20, 2006
Posted By David Dowell
Staff Editor, CasinoGamblingWeb.com
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