Sony Gambling on Sports Stars to Boost Sales

Going into a holiday season crucial to its sales, Sony Corp. is turning to a sixteen year old golf phenom to advance the sales of its merchandise.

Michelle Wie, a golf star not even old enough to vote, will be the central figure in Sony Inc.'s holiday promotions, which the company hopes will increase lagging sales.

Stuart Redsun, senior vice president of corporate marketing at Sony Electronics, has called for the company, which has used athletes in promotions in the past, to be more featured in the companies promotions of their high definition TVs and much of their handheld devices used to exchange text messages and recieve scores.

Redsun is a previous employee of Nike Inc., whose use of sports stars such as Tiger Woods and Michael Jordan have carried the companies marketing program for decades.

Other athletes besides Wie that plan to be featured in the adds include NASCAR driver Ryan Newman and Indianapolis quarterback Peyton Manning.

Sony Electronics has been struggling with sales and is counting on the year end sales to recover some of their profits.

August 18, 2006
Posted By Terry Goodwin
Staff Editor, CasinoGamblingWeb.com    Previous Page | Internet Gambling | Top Online Casinos | Submit News!

Fantasy Football Contributes to Lack of Productivity
Dancing With The Stars Betting Odds Released by Sportsbooks
Churchill Downs and Magna Entertainment Racing Toward Finish
London Gamings Comp. Reports Huge 3Q Increase During World Cup
Tiger Woods Favored to Win PGA Championship in 2006